Twitter is going through troubles of its own, but now the social media giant has announced it will be shutting down the Vine app in the next few months.
Vine wrote in a blog post: "Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we'll be discontinuing the mobile app".
Twitter announced it is restructuring itself, laying off 9% of their global workforce, and working on other methods to reduce cost. Vine users won't feel the pinch immediately, with their Vines still accessible, with Vine adding it will continue working with creators on answering any questions.
Vine wasn't told about the situation until Thursday morning, with an "all-hands meeting" at 10AM at Twitter's offices in New York, reports Mashable.
When did Vine appear? Vine was founded in 2012 by Rus Yusupov, Dom Hofmann and Colin Kroll, but they quickly sold their company to Twitter months after launching. Now that Twitter has thrown Vine to the side, Rus Yusupov took to Twitter, saying: "Don't sell your company!"
Why is Vine closing down? Well, according to some of those involves with "internal product decisions" were clashing on strategy between the parent company, and Vine. Mashable adds that other issues were an "ability to compete with rising platforms Instagram and Snapchat".
Do you use Vine? Are you upset that the mobile Vine app is closing down?