AMD gains even more GPU market share from NVIDIA

AMD continues to grab back valuable GPU market share from NVIDIA.

@anthony256
Published Mon, Aug 22 2016 8:01 PM CDT   |   Updated Tue, Nov 3 2020 11:58 AM CST

AMD is continuing its push against NVIDIA, securing itself more discrete GPU market share from NVIDIA according to the latest data from Mercury Research, which has AMD gaining throughout 2016.

AMD gains even more GPU market share from NVIDIA | TweakTown.com

Mercury Research's data shows that AMD has gained GPU market share for the fourth consecutive quarter, driven by strong GPU sales in late 2015 and throughout 2016. AMD has pulled itself up to 29.9% market share, which is a big deal considering this time last year AMD was sitting at around 18%. This is a big deal, as Mercury Research notes in their press release that this is the first time AMD has experienced an increase since Q1 2012.

Where did AMD's gains come from? According to the report: "The decline in low-end units shipped by NVIDIA resulted in substantial unit share gains for AMD in the desktop standalone segment, though by our estimates revenue share was unaffected due to NVIDIA's strong gaming mix improvement". So AMD is hitting the lower/mid-end markets while NVIDIA doesn't just dominate, it owns the high-end market right now.

The new data has AMD sitting pretty with 29.9% market share, while NVIDIA has 70.1% discrete GPU market share.

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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