Wargaming abandons E3 show floor, follows EA, Disney and Activision

Wargaming.net is following other gaming companies by moving away from E3 to host more personal, player-focused events instead.

Published Mon, Mar 7 2016 12:06 PM CST   |   Updated Tue, Nov 3 2020 12:00 PM CST

The E3 showfloor is getting increasingly lonely it seems, with Wargaming.net taking a page out of Activision and Disney's book. They too have abandoned the main floor and have instead opted to set-up shop elsewhere for more player-focused events.

Wargaming abandons E3 show floor, follows EA, Disney and Activision | TweakTown.com

They say that it doesn't really make sense considering their free-to-play business model. Speaking to VentureBeat, a representative said that "It's a show that is very centralized on retail product, and as a free-to-play digital download gaming company, we've realized that while the show may be a good fit for lots of other publishers and developers, it's currently not a great fit for us." They have a strong fan-base that is excited to see and hear about the franchises they have, but E3 might not be the venue to do it.

More personal and focused, off-site events might be a better way to show their appreciation. "From a company perspective, we're focusing a large majority of activities on events focused on our players and community," a representative from Wargaming told VentureBeat. Meaning that they want to keep the players at the forefront, giving them the attention they deserve for continuing to play their games.

NEWS SOURCE:venturebeat.com

Jeff grew up in the Pacific Northwest where he fell in love with gaming and building his own PC’s. He's a huge fan of any genre of gaming from RTS to FPS, but especially favors space-sims. Now he's stepped into the adult world by becoming a professional student looking to break into the IT Security world. When he’s not deep in his studies, he’s deep in a new game, revisiting an old game, or testing the extreme limits of his own PC. He's now a news contributor for TweakTown, looking to bring a unique view on technology and gaming.

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