A German customer scanned a QR code printed on a Heinz ketchup bottle and was directed to a pornography website. The QR code was supposed to lead Daniel Korell to a special promotion offering personalized ketchup bottles, but... didn't.
The domain in question, sagsmithheinz.de, wasn't renewed by Heinz - and a German porn company snagged the domain. To capitalize on the unique marketing opportunity, the porn company also offered Korell a complimentary subscription.
"We really regret the incident," a Heinz representative told Korell on Facebook. Heinz offered a personalized ketchup bottle to Korell as an apology, and while he admitted he "probably" wouldn't suffer permanent damage - but accepted the offer.