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Oops. Heinz ketchup bottle's QR code leads to porn website

Yikes!

Published Sun, Jun 21 2015 9:19 PM CDT   |   Updated Tue, Nov 3 2020 12:06 PM CST

A German customer scanned a QR code printed on a Heinz ketchup bottle and was directed to a pornography website. The QR code was supposed to lead Daniel Korell to a special promotion offering personalized ketchup bottles, but... didn't.

Oops. Heinz ketchup bottle's QR code leads to porn website | TweakTown.com

The domain in question, sagsmithheinz.de, wasn't renewed by Heinz - and a German porn company snagged the domain. To capitalize on the unique marketing opportunity, the porn company also offered Korell a complimentary subscription.

"We really regret the incident," a Heinz representative told Korell on Facebook. Heinz offered a personalized ketchup bottle to Korell as an apology, and while he admitted he "probably" wouldn't suffer permanent damage - but accepted the offer.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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