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Reuters: 69% of American consumers not in big rush to buy Apple Watch

Almost 7 out of 10 Americans aren't in a big hurry to purchase an Apple Watch, Reuters report finds.

Published Mon, Mar 16 2015 4:15 PM CDT   |   Updated Tue, Nov 3 2020 12:09 PM CST

The Apple Watch may have garnered significant attention ahead of launch, but 69 percent of Americans don't have an interest in actually buying one, according to a recent Reuters/Ipsos survey. Consumers will be able to purchase an Apple Watch starting on April 24.

Reuters: 69% of American consumers not in big rush to buy Apple Watch | TweakTown.com

Not surprisingly, the Apple Watch requires an iPhone to utilize all functionality, and 13 percent of survey respondents said they would think about purchasing the smartphone so they can use the watch. The product's launch is a major test for Apple CEO Tim Cook, as this is the first new product from Apple in more than five years.

Even if the majority of American consumers don't have a high interest in the Apple Watch, investors are expecting the long-awaited wearable to be a financial success. Unfortunately for Apple, 52 percent of consumers believe smartwatches are just a "passing fad."

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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