Fidelity Investments launches 'StockCity' to woo millennials

Fidelity Investments has launched the 'StockCity'

Published Mon, Nov 24 2014 10:42 PM CST   |   Updated Tue, Nov 3 2020 12:13 PM CST

Fidelity Investments is getting creative in its efforts to woo millennials into greater interest of the financial stock market, launching StockCity. The software uses a 3D mapping tool and feels similar to SimCity, providing virtual structures that analyze 90-day trade volume and market caps of selected stocks. StockCity also is available for the Oculus Rift, blending virtual reality with data visualization, providing a unique method to view your personal stock portfolio.

"Fidelity's target one with a bullet is the boomers," said Bill Doyle, Forrester Research VP, in a statement. "But if they don't pay attention to the next generation - which has a decidedly different feel, with a strong bias to digital touch points - they run the risk of being iced out by some upstart. They expect their best experience to come from software, as opposed to coming from a human being."

Fidelity Investments launches 'StockCity' to woo millennials | TweakTown.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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