Apple remains the No. 1 most valuable brand in the world

Apple is No. 1 and Google No. 2 on the most valuable brands list, both above $100 billion.

Published Fri, Oct 10 2014 6:04 PM CDT   |   Updated Tue, Nov 3 2020 12:14 PM CST

Apple has been awarded the most valuable brand in the world for a second consecutive year, worth an estimated $119 billion, according to the Interbrands 2014 Best Global Brands list. There are four technology companies in the top 10 this year, though tech remains extremely fickle, forcing companies to try to adapt to changing customer demands.

Apple remains the No. 1 most valuable brand in the world | TweakTown.com

"A lot of our thinking about this year's report is really around the 'Age of You,'" said Alfred DuPuy, Interbrand Executive Director.

Trailing behind Apple is Google ($107.4 billion), a 15 percent increase year-over-year, and Coca-Cola round out the top three - with IBM, Microsoft, General Electric, Samsung, Toyota, McDonald's, and Mercedes-Benz round out the top 10 overall most valued brands in the world. As an honorable mention, Facebook's value increased 86 percent, and the company jumped up to No. 29 on the list - and will likely continue to rise.

NEWS SOURCES:cnn.com, allaccess.com

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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