Music and movie copyright groups tried to fight Internet piracy by suing individual file sharers, shutting down peer-to-peer networks, and creating new anti-piracy legislation. However, as Internet piracy continued to evolve, the Motion Picture Association of America (MPAA), tasked with movie copyright issues of the top six Hollywood studios, wants to adjust its tactics.
"The world is changing at warp speed," noted Chris Dodd, MPAA CEO. "We are not going to legislate or litigate our way out of it. We are going to innovate our way by educating people about the hard work of people."
Although it's refreshing to hear the MPAA isn't interested in creating new legislation or potential court litigation - many Internet users are weary that any new efforts could still end poorly for the community. But hearing that copyright groups understand there are new ways to provide content in a legitimate manner proves a shifting focus towards the future.
" In this space everyone has to contribute to ensure that peoples' content can be respected. Instead of finger pointing at everybody and arresting 14-year olds, the answer is making our product accessible in as many formats and distributive services as possible at price points they can afford. We are discovering that works."
- > NEXT STORY: Microsoft officially purchases Minecraft maker Mojang for $2.5 billion
- < PREVIOUS STORY: Destiny hits $500M in sales in one day, largest game franchise launch