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Samsung, Pebble control more than 90 percent of smartwatch market

Recent NPD report says Samsung and Pebble clearly dominate the US smartwatch market, with more than 90 percent market share at the moment
By: Michael Hatamoto | Wearable Computing News | Posted: Jun 12, 2014 3:14 am

Samsung and Pebble became early supporters of smartwatches, and that decision has paid off with both companies controlling the estimated $96 million market. Samsung has 78 percent of market revenue with its Gear smartwatch, as Pebble is in No. 2 with 18 percent revenue share.




The smartwatch market is poised to explode in popularity, as one in 5 consumers have expressed interest in the technology, according to the NPD research group. The average price of a smartwatch is $189, with prices varying from $160 up to $257 - and 25-34 year olds are most interested in smartwatches.


"The smartwatch market is poised to continue to grow in 2014," said Ben Arnold, NPD executive director of industry analysis, in a statement. "With nearly $100 million in U.S. sales in less than a year, the category is off to a promising start with just two major brands."


Apple is expected to jump into the market officially in October, with hardware OEM partners prepping 3-5 million units per month.


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