Amazon is getting a little scary as we shift into 2014, with a new patent for "anticipatory shipping". This patent will allow the US giant to sent items to shipping hubs in areas where it believes that particular item will sell well.
The new shipping scheme should slice delivery times down, as well as putting Amazon much higher up on the food chain than it already is. The company plans to box, and ship products it expects its consumers will buy preemptively, based on previous searches and purchases, wish lists, and how long the user's cursor hovers over an item online.
Amazon wants to go a step further, by having the products "speculatively shipped to a physical address" without knowing if the customer wants it. This would eventuate in returns of unwanted deliveries, but Amazon is willing to take that risk. Amazon stated in its patent: "Delivering the package to the given customer as a promotional gift may be used to build goodwill."
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