OLEDs get the buzz, but Samsung says not so fast

Consumers searching for high-definition TVs have a lot of affordable choices to choose from, though organic LED (OLED) technology will still take a few more years of development for prices to drop. The technology has looked quite impressive due to a higher resolution and is brighter than rival TV formats, but the technology is still too expensive to roll out in mass production.

"I'm really, really terribly sorry to say this, but it will take more time... I believe it will take around three to four years," said HS Kim, Samsung VP for visual display, during a recent interview.

During the 2014 Consumer Electronics Show (CES), HDTV and 3DTV technologies were on full display all over the Las Vegas Strip. Many companies demoed impressive OLED technology, but most product launch dates and price tags will keep casual customers thinking of other options. However, as Kim predicts, a lower price tag and further technology advancements over the coming years will help drive demand in the future.

Meanwhile, Kim also has full faith in the ultra-HD format and believes 4K TV adoption will happen quicker than we think.