TRENDING NOW: Largest known comet ever discovered, and we will be able to see it

Pandora prepares for iTunes Radio launch by removing 40-hour limit

Before Apple iTunes Radio launches, Pandora counter-attacks by removing its 40-hour listening limit.

@anthony256
Published Fri, Aug 23 2013 5:30 AM CDT   |   Updated Tue, Nov 3 2020 12:21 PM CST

Apple is poised to press the all-systems-go button for iTunes Radio, but Pandora is striking its hammer now, with company CFO Mike Herring announcing during Pandora's earnings call yesterday that the company will remove its 40-hour listening limit on mobile devices.

Pandora prepares for iTunes Radio launch by removing 40-hour limit | TweakTown.com

Last we heard they had started a 40-hour listening limit per month because of an increase in royalty rates, but now mobile users can enjoy the same unlimited music streaming goodness that desktop users can enjoy, without the $36 per year charge. Just what accounting magic did Pandora perform to provide mobile listeners with unlimited music, for free? Herring explains:

Our investment in advertising infrastructure and implementing smart levers such as reducing song skipping and limiting mobile listening have helped us drive monetization and manage content costs, as reflected by the increase in RPM and a decrease in content costs as a percentage of revenue

As our results have shown, the continued strong growth in our advertising revenue allowed us to cover the increased royalty costs with dollars left over to invest back into the business. With these tools in hand, and insight into how they work, we are resetting our levers in September. Notably, Pandora plans to eliminate the blanket 40-hour-per-month limit on free mobile listening effective September 1st.

NEWS SOURCE:macrumors.com

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

Newsletter Subscription

Related Tags

Newsletter Subscription
Latest News
View More News
Latest Reviews
View More Reviews
Latest Articles
View More Articles