Polaroid will be opening up 10 retails stores in 2013 that will be called FotoBars. These locations will allow you to edit and print pictures, applying filters if your picture isn't from Instagram. The pictures can then be printed on a variety of materials, framed if you want, and be shipped to you within a couple of days.
From the image, it looks like editing will be done on Apple computers, which are probably used to make the whole experience "hip." Material options will include wood, bamboo, metal, acrylic, and canvas. Users will also have the option to print out a normal photo. According to Polaroid, a "critical aspect of the customer experience" is the ability to see and feel examples of the materials, which sounds very Appleish.
The first location will be Delray Beach in Florida, which opens in February. Further locations will open throughout the year, including New York and Las Vegas.
Chief executive Scott W. Hardy:
Unfortunately, even the very best of those pictures rarely ever escape the camera phone with which they were taken to be put on display around our homes and offices. Why? Because turning those pictures into something tangible, creative and permanent is neither easy nor fun. Polaroid Fotobar stores are going to change all of that.
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