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Twitter an effective method for driving users to politician donation sites

Twitter users are more likely to visit a campaign donation page than the average internet user

By Trace Hagan from Oct 10, 2012 @ 18:02 CDT

Twitter conducted a study after the first presidential debate and found some interesting statistics regarding Twitter users and a possible connection between seeing political tweets and donating. Even better is the fact that the trends don't vary significantly between political affiliation, meaning that both sides can take advantage of Twitter to further campaign contributions.


The study showed that the average Twitter user was 68 percent more likely to visit a campaign donation page than the general internet user at large. Even more incredible is the statistic that the average Twitter user exposed to political tweets is 97 percent more likely to visit a campaign donation page.

Furthermore, repetition works. Users who saw a tweet for three to seven days were more than 31 percent more likely to visit a donation page as opposed to someone who just saw a tweet for one or two days. Even repeating the tweet for more than eight days has a positive effect with a user being 130 percent more likely to visit.

Twitter's director of political ad sales, Peter Greenberger, wrote "The lifts in donation rates by Twitter users were found to be very similar across all candidates, groups, and parties. Republican handles accelerated donations to their candidates at virtually the same rate as Democratic handles did for theirs."


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