USB flash drives can be hard to hang onto sometimes. They always seem to disappear at the worst time possible. And I'd venture to guess that most people don't run any sort of encryption on a flash drive. This new device claims to be the "only USB storage drive that protects its contents with a password spoken by its owner."
But, what if you have a cold or are in a room with other people? Don't worry! The flash drive features a back-up text version where you can type your password instead. This is for those times where you have laryngitis or just forgot the spoken password. At 8GB, it's not the largest drive on the market, or the best looking, but it certainly is cool.
If you make security easier, such as this, then people are more likely to use it. And since it analysis the voice along with the password, just knowing what to say won't allow access. Unfortunately it still has a text-based password which could get out and compromise security, but it's still a novel device to show your friends.