Microsoft reveals new logo for Windows 8

Microsoft unveils new logo set to roll in with Windows 8, is no longer a flag.

@anthony256
Published Mon, Feb 20 2012 3:21 AM CST   |   Updated Tue, Nov 3 2020 12:29 PM CST

The Windows Team Blog, and more specifically, Principal Director of User Experience for Windows, Sam Moreau, have unveiled the new redesigned logo for Windows 8. Before we get into it, check it out below:

First impressions? Personally? I love it. It looks much more professional and "now", and would look great on a new Windows 8-based device (such as the tablets, or Ultrabooks ready to hit this year). Microsoft put the call out to a few agencies to work with them on the project of redesigning their logo and ended up with Pentagram.

Microsoft reveals new logo for Windows 8 | TweakTown.com

Pentagram were called into the conference room over at the Microsoft campus, where a meeting with Paula Scher, Michael Beirut and Daniel Weil of Pentagram attended, as well as a few designers and marketing leaders from Windows and across Microsoft. The team of people spent an entire day sharing some of the Metro style design philosophy; the Windows brand history and values as well as graphic design and technology industry trends.

This is when Paula Scher changed Microsoft's way of thinking, she unveiled her new sketches for the new Windows logo, where she asked quite a simple question: "your name is Windows. Why are you a flag?" This is something that has bothered me for a while, too. I mean, when I think of "windows", I think of straight lines and simplicity. The current Windows logo is curvy and tries to be more than it actually is.

You can actually see the evolution of the Windows logo from Windows 1.0 where it was more-or-less straight lines, right up to the curvy flag-style that is the current Windows 7 logo.

I for one, welcome the new logo!

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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