Technology and gaming content trusted in North America and globally since 1999
8,616 Reviews & Articles | 61,047 News Posts now sell Canon, Nikon, Apple and Samsung much cheaper than big retailers

Kogan comes out swinging, takes on Harvey Norman and JB Hifi

Anthony Garreffa | Sep 14, 2011 at 12:47 am CDT (1 min, 13 secs time to read)

Kogan have begun a new phase in their mission to make the latest technology affordable for all. How will they do it? They're now sourcing brands like Canon, Nikon, Apple and Samsung by cutting out the middle man and sourcing the products higher up the supply chain, then selling direct to customers via Until now, Australian-based customers have been ripped off by consumer electronics with prices significantly above World averages. now sell Canon, Nikon, Apple and Samsung much cheaper than big retailers |

Kogan is already globally renowned as the place to go for best value consumer electronics that they design, assemble and deliver, including TVs, Blu-ray players, Digital Internet Radios, Home Appliances and more. The initial products that Kogan will add to their ever-growing list will include popular Digital SLR Cameras and Tablets. As with all Kogan products, they'll come with a 12 month warranty, extendable to up to 5 years.

As for pricing, how good is it? Well, let's use 2 examples:

Nikon D3100 Kit (18-55m) - Harvey Norman sell this for $949, JB Hi-Fi sell this for $777, Kogan's price? Just $489. Yes, $489. That means that Harvey Norman and JB Hi-Fi are 94.1 and 58.9% more expensive, respectively. Another example is the Apple iPad 2 Wi-Fi 64GB model, HN have it for $799, JB's for $784, Kogan's pricing? $659! A 20% drop in the retail pricing from Harvey Norman and JB Hi-Fi.

There are rumors that these prices are "Grey Market" imported prices... but they still hold Australian warranty. I thought I would put this here though as a warning, just in case.

Last updated: Apr 7, 2020 at 11:23 am CDT

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

Related Tags