Angry Birds projected to generate $1 million per month in advertising

Angry Birds is projected to make $1 million per month in advertising alone - flings money into banks.

Published Fri, Dec 3 2010 6:10 PM CST   |   Updated Tue, Nov 3 2020 12:32 PM CST
Here at TweakTown we like to get our game on, and Angry Birds is part of that - with the game being one of the most successful mobile games ever, it is paving the way for a new market in mobile games, the team over at Rovio Mobile keeps hitting new milestones every few days it seems.

Angry Birds projected to generate $1 million per month in advertising |

Angry Birds has been downloaded over 30 million times across various platforms, 12 million of those being paid downloads on the iOS platform. Google's Android platform famously has Angry Birds for free - which supports advertising. Angry Birds on Android has been downloaded more than 5 million times since it launched just 2 months ago.

"By end of year, we project earnings of over $1 million per month with the ad-supported version of Angry Birds," says Peter Vesterbacka, the "Mighty Eagle" behind the game at Rovio Mobile.

Peter appears in the below video taken by Google's AdMob team which kicks off a mobile developer series. In the video he doesn't mention the $1 million per month figure itself but reveals some other facts such as the apps have an 80 percent retention rate measured by the number of people who download updates.

On the iPhone alone - there are 65 million minutes played per day collectively, worldwide. Insane!

Peter also talks about different ways to make money from mobile games - paid downloads, advertising and of course, toys. Expect to see ads for Angry Birds plush toys in the game itself.

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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