Technology content trusted in North America and globally since 1999
8,060 Reviews & Articles | 60,710 News Posts

Apple goes crazy in ad spending in 2010 - even Don Draper is impressed

Apple spends a hefty sum on advertising - yet makes more money than ever.
By: Anthony Garreffa | Business, Financial & Legal News | Posted: Oct 28, 2010 12:02 am

Apple's fiscal 2010 report is out (10-K form) - the document is filled with information and details on the state of Apple's business - one big flashing light is just how much Apple spend on advertising in 2010.




In previous years, Apple spent $467 million in 2007, $486 million in 2008, $501 million in 2009 and this year Apple have spent an astonishing $691 million on advertising alone - a $190 million increase from last year alone. Even more surprising, Apple is continuing their trend of lowering the percentage of revenues spent on advertising.


While $691 million is a lot on advertising - keep in mind Apple had total revenues of over $65 billion - this equates to around 1 percent of their revenue, spent on advertising. Last year, that percentage was 1.37 and in 2007 it was 5 percent.


Apple may be spending more on advertising, but they're making much more money, quicker - which means the overall amount they spent on advertising isn't really inflating as their revenue is making leaps and bounds over it.


To put it in perspective - Microsoft spent half of that on advertising, last year - and it's less than Dell spent last year too.


Have they hired Don Draper and the boys at Sterling Cooper? Love that show to bits.



Related Tags

Got an opinion on this news? Post a comment below!