The latest one features Giampaolo, a self proclaimed engineer looking for a laptop. He looks at the Macs and then chooses an HP based on the hardware inside and the price.
This coupled with the other ad featuring the Red Headed Lauren has really created a stir with the Mac fans. Reading a couple of articles on CNet showed massive replies from the Mac fans, as well as reports from the press.
One thing that I find interesting is the issue with Lauren being an actress. I have many friends that are aspiring actors/actresses (I have done many photo shoots for free for them) they are always looking for things like this, if there is potential money involved good, if there is potential exposure Great!
There is no proof that Microsoft went and specifically hired an actress for the ad. Has anyone verified whether or not she is s student? (Taking acting classes still counts) No, for the most part all I see is Mac Fans bashing the commercials; perhaps they contain more truth than they are comfortable with...
Read more here and here and here.
What he wants in a new laptop is portability, power, and good battery life, he tells the camera. And just as with the earlier ad in this campaign, starring redhead Lauren, Microsoft says that if he finds what he's looking for with a price tag of less than $1,500, it'll fork over the cash for it.
Naturally, Giampaolo--who presumably also responded to Microsoft's Craigslist ad for help with market research--ends up finding the PC that fits Microsoft's bill: a Hewlett-Packard Pavilion HDX, but not before spouting out some clever anti-Apple lines. (And no, it's not that he's "not cool enough" to be a Mac person. Quite the contrary: "I'm a PC because I'm really picky," he says.)
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