Despite the current controversies around pricing, an unprofitable business model, and a weakening market presence, Microsoft won't step out of the hardware market any time soon.

Microsoft has no plans to stop making Xbox consoles, and is forging ahead on a new multi-year product roadmap with AMD. The common perception among enthusiast gamers is that Xbox is slowly pulling out of hardware so it can go all-in on software and services. This isn't the case, or at least not what Microsoft is publicly telegraphing, even if its marketing strategy is loudly reminding everyone that Xbox is a service and not just a console--that's why every platform is technically an Xbox.
In a recent interview with Variety, Xbox president Sarah Bond reaffirms Microsoft Gaming's plan for future systems. Bond reiterates Microsoft's roadmap with AMD on "next-gen hardware," a line of products that Microsoft has confirmed will consist of more than just Xbox consoles. The Xbox exec also confirms Microsoft is currently prototyping and designing the new lineup.
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"We are 100% looking at making things in the future. We have our next-gen hardware in development. We've been looking at prototyping, designing. We have a partnership we've announced with AMD around it, so that is coming.
"What we saw [with the ROG Xbox Ally and Ally X] was an opportunity to innovate in a new way and to bring gamers another choice, in addition to our next-gen hardware.
"We are always listening to what players and creators want. When there is demand for innovation, we're going to build it."
In the official next-gen hardware announcement made four months ago, Bond confirmed what form factors are coming to Xbox:
"We're investing in a next-generation hardware lineup across console, handheld, PC, cloud, and accessories."




