Nintendo raises Switch 1 console prices, warns of possible Switch 2 price hikes

Nintendo is raising the price of the full Switch 1 family of consoles, and the Switch 2 could be next in line, the company today announced.

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Starting August 3, the Nintendo Switch will become more expensive in the United States. Nintendo also warns fans that the Switch 2 could also become more expensive in the future, undoubtedly due to the ongoing tariffs and worldwide economic disruption.

Retailer Target has already revealed new Switch pricing; the base model went from $299 to $339, the Lite from $199 to $229, and the OLED from $349 to $399.

"20% tariff on Vietnam, 30% tariff on China, 15% tariff on Japan. All markets that Nintendo relies on for hardware and software production. Wouldn't be surprised if Nintendo ends up raising Switch 2 prices at some point as well," Niko Partners director of research Daniel Ahmad remarked on Twitter.

Nintendo just had the best-ever video game console launch in history with the Switch 2's debut, where the system sold 5.82 million units in 25 days, and over 6 million in 7 weeks. Sales volume isn't everything, though, and Nintendo's profits aren't skyrocketing in correlation to the Switch 2 sales; the company has said that per-unit profits on Switch 2 sales are lower than Switch 1, and that tariffs would wipe out tens of billions of yen from its annual profits.

Check below for Nintendo's statement on the price hikes:

Pricing for the original Nintendo Switch™ family of systems and products will change in the United States based on market conditions, effective August 3, 2025. These include Nintendo Switch - OLED Model, Nintendo Switch, Nintendo Switch Lite and select Nintendo Switch accessories.

Other Nintendo products, including certain Nintendo Switch 2 accessories, select amiibo, and the Nintendo Sound Clock: Alarmo, will also see adjustments.

Pricing for the Nintendo Switch 2 system, physical and digital Nintendo Switch and Nintendo Switch 2 games, as well as Nintendo Switch Online memberships, will remain unchanged at this time. However, please note that price adjustments may be necessary in the future.