Analysts blame tariffs for high Switch 2 price, say $450 cost is buffer against uncertainty

Gamers will pay extra for the Switch 2 to offset any economic risk to Nintendo's hardware margins from tariffs and other uncertainties, analysts say.

Analysts blame tariffs for high Switch 2 price, say $450 cost is buffer against uncertainty
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Senior Gaming Editor
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TL;DR: The Nintendo Switch 2 is priced at $450 due to risks from tariffs and a volatile global market. Nintendo aims to protect profit margins by adjusting prices in response to trade uncertainties.

Why is the Nintendo Switch $450? In short: Nintendo is charging you extra because of risks, principally from tariffs.

Analysts blame tariffs for high Switch 2 price, say $450 cost is buffer against uncertainty 208

The Switch 2 will release on June 5 for $450, complete with the first-ever $80 Switch game. Fans are still dealing with sticker shock and are demanding Nintendo lower the price, but that's not likely to happen. The Switch 2's high MSRP is Nintendo's way of trying to navigate an unprecedented global market while protecting its hardware profit margins in the process.

IGN spoke to a group of industry specialists and analysts, asking why the Switch 2 costs so much. The consensus is Nintendo is responding to the uncertain effect of tariffs with the only thing it can really control: Price.

Nintendo is effectively charging a premium because of risk; everyone now has to pay extra money upfront to offset this risk. The global market is currently volatile with reciprocal trade tariffs levying back and forth, and all signs point to even more rocky terrain for the tech sector.

"Nintendo appears to be building in a buffer against these potential trade barriers while ensuring they maintain their traditional positive margin on hardware," professor and SuperData founder Joost van Dreunen told IGN.

Other analysts like Piers Harding-Rolls agreed with van Dreunen:"My view is that they probably had a range of pricing for the US market in play up until the last minute due to the uncertainty on import tariffs."

Dr. Serkan Toto, CEO of Kantan Games, says that Nintendo could also have been emboldened by Sony's $700 PS5 Pro:

"Nintendo probably factored in possible tariffs, the current inflationary climate in the world and the US$700 Sony dared to charge for the PlayStation 5 Pro last year."

It's believed that the Nintendo Switch 2 could cost even more as the so-called modern day trade wars continue.

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$214.90 USD$299 USD
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£426.22£430.42
$214.90 USD$299 USD
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NEWS SOURCE:ign.com

Senior Gaming Editor

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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