AMD says no, the Radeon RX 9070 XT will not cost $899 USD

Even though AMD has confirmed that there are already RDNA 4 GPUs sitting in warehouses, backrooms, or retailers all over the world, there's still a lot we don't know about the upcoming Radeon RX 9070 and RX 9070 XT, specifically about specs, performance, and pricing. So it's a little strange when a retailer from Bulgaria posts a video on YouTube making a few claims about the upcoming RDNA 4 launch.

As summarized by Videocardz, the retailer - Gplay - notes that they were told that the new Radeon RX 9070 XT was going to launch in late January and that they were provided a price estimate for both the 9070 and 9070 XT cards that took them by surprise. According to the retailer, the Radeon RX 9070 was planned to launch for around $749, with the flagship Radeon RX 9070 XT launching for around $899.

These prices, which are for mid-range Radeon GPUs that are set to replace the Radeon RX 7700 XT and Radeon RX 7800 XT, are undoubtedly steep. And when you factor in NVIDIA's GeForce RTX 5070 ($549) and GeForce RTX 5070 Ti ($749) pricing, you get a sense of why the RDNA 4 reveal and launch were pushed back to March. However, since this story was posted, AMD's Frank Azor has taken to social media to debunk the $899 USD price point for the Radeon RX 9070 XT.

• Read more: AMD is 'listening' to the community when it comes to RDNA 4 and Radeon RX 9070 XT pricing

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"While we aren't going to comment on all the price rumors, I can say that an $899 USD starting price point was never part of the plan," Frank Azor posted on X in response to the Videocardz story. As the successor to the Radeon RX 7800 XT, speculation and expectation from PC gamers and insiders is that AMD's price point for its mid-range Radeon RX 9070 XT would need to be around $500 - $600 to provide a compelling alternative to the GeForce RTX 5070 Ti. What makes the pricing tricky for RDNA 4 is that it will play a significant role in determining the overall value of the line-up, as performance isn't expected to top the previous-gen flagship, the Radeon RX 7900 XTX.

Frank Azor also notes that the reason for RDNA 4's delay is software and ensuring FSR 4 is ready on day one - which makes sense when you factor in DLSS 4 proving to be one of the most impressive components of the GeForce RTX 50 Series and RTX Blackwell launch.