Even though AMD has confirmed that there are already RDNA 4 GPUs sitting in warehouses, backrooms, or retailers all over the world, there's still a lot we don't know about the upcoming Radeon RX 9070 and RX 9070 XT, specifically about specs, performance, and pricing. So it's a little strange when a retailer from Bulgaria posts a video on YouTube making a few claims about the upcoming RDNA 4 launch.
As summarized by Videocardz, the retailer - Gplay - notes that they were told that the new Radeon RX 9070 XT was going to launch in late January and that they were provided a price estimate for both the 9070 and 9070 XT cards that took them by surprise. According to the retailer, the Radeon RX 9070 was planned to launch for around $749, with the flagship Radeon RX 9070 XT launching for around $899.
These prices, which are for mid-range Radeon GPUs that are set to replace the Radeon RX 7700 XT and Radeon RX 7800 XT, are undoubtedly steep. And when you factor in NVIDIA's GeForce RTX 5070 ($549) and GeForce RTX 5070 Ti ($749) pricing, you get a sense of why the RDNA 4 reveal and launch were pushed back to March. However, since this story was posted, AMD's Frank Azor has taken to social media to debunk the $899 USD price point for the Radeon RX 9070 XT.

We saw several Radeon RX 9070 XT GPUs at CES 2025, including some from GIGABYTE.
"While we aren't going to comment on all the price rumors, I can say that an $899 USD starting price point was never part of the plan," Frank Azor posted on X in response to the Videocardz story. As the successor to the Radeon RX 7800 XT, speculation and expectation from PC gamers and insiders is that AMD's price point for its mid-range Radeon RX 9070 XT would need to be around $500 - $600 to provide a compelling alternative to the GeForce RTX 5070 Ti. What makes the pricing tricky for RDNA 4 is that it will play a significant role in determining the overall value of the line-up, as performance isn't expected to top the previous-gen flagship, the Radeon RX 7900 XTX.
Frank Azor also notes that the reason for RDNA 4's delay is software and ensuring FSR 4 is ready on day one - which makes sense when you factor in DLSS 4 proving to be one of the most impressive components of the GeForce RTX 50 Series and RTX Blackwell launch.