From what I have seen from BeQuiet in the past, it seems they have kept the recognizable packaging as well. There is the company name at the top with an image of the Shadow Rock 2 front and center. Along with four features listed at the bottom, there is also the designation that this cooler offers 180W TDP support.
Spinning the packaging to the next panel to the right, you are now given information on where this cooler should be used, and four features of it, including the three year warranty. Near the bottom they display all the awards the company has received over the years, and again the 180W TDP is addressed.
Around back, you are given a little story about BeQuiet to start things off. Below that is a rendering of the cooler with four features being pointed to on the cooler and descriptions of them off to the right. At the bottom you are then given a solid specifications chart to be better informed at the place of purchase, and once again they address the TDP.
On the last panel, they address the applications and features in three more languages that we saw in English on the opposing side. Just in case you haven't been paying attention, BeQuiet again shows the 180W TDP - they must be very proud of this.
When the top of the box is opened, you are first greeted with all of the hardware sectioned off as not to move around in transit. Under this there are holes in the cardboard to support the pipe caps and keep the cooler centered with a dense layer of foam at the bottom to keep the base protected as well.