FSP gives you a good look at the AU-700 right on the front of the box. It has some rather unique design features as far as aesthetics are concerned.
FSP does a great job of giving you information on the back of the box. Specifications, cable lengths, connector availability and features are all here without too much marketing...until we looked closer and we spotted the section on their Arrow Flow Technology.
Arrow Flow has a catchy ring to it, but their explanation gave us the best laugh we had in a while.
Arrow-shaped ventilation makes use of Aero Dynamics and Physical properties of hot air to improve and speed up hot air extraction.
That was taken from their website and is also listed on the back of the box. Someone in marketing needs to realize that Arrow Dynamics and Aero Dynamics are two totally different things and air doesn't flow in a specific direction just because you have an arrow pointing in the direction you want it to go.
The rest of the box contains no other useful information.