Foxconn's enthusiast C51XEM2AA AM2 motherboard
This afternoon Foxconn held a very up-beat press conference near the Computex area to announce their entry into the retail market as a serious contender for enthusiasts (read: proper channel sales business and success).
At their press conference staff high-ups from Foxconn, AMD, Corsair and Dolby Labs talked about the technology behind Foxconn's C51XEM2AA AM2 motherboard which is based on nVidia's nForce 590 SLI chipset.
While many in the industry have doubted Foxconn as being a real competitor in the retail market after many years of tremendous success in the OEM sector, it seems like Foxconn is starting to make a stand and people are starting to stand up and take notice slowly but surely. Foxconn engineers are starting to think the right way when it comes to creating a real enthusiast based motherboard. From the press release:
Unlike some competitor products, the C51XEM2AA delivers features the enthusiast will really appreciate; reset and power buttons on board - so no more screwdrivers and jumpers for restarting the system 'on the bench', an onboard speaker and 2-digit LED display for easy error debugging, and one of the most comprehensive BIOS menus ever devised. The BIOS displays current values, making it easier for the user to fine-tune their system, whilst voltage increments are intelligently displayed based around existing values, enabling tiny increments to be implemented for real fine-tuning. BIOS settings can be stored in 'profiles' enabling quick and easy retrieval of the numerous settings and tweaks, while the C51XEM2AA also ships with nTune™ 5.0 - one of the most comprehensive Windows-based system control tools ever devised.
If anything, the main purpose of the press conference felt like Foxconn was trying to send out a strong message to everyone in the industry that they mean business and they have the backing of their partners (such as nVidia and AMD) to do so - at least that is the impression we got. We look forward to getting the C51XEM2AA AM2 motherboard in for review, it does look quite promising and a step in the right direction for Foxconn but only the future will tell how well they end up doing in the retail market.