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The Oculus Rift is $599 - But So What?

The Oculus Rift is $599 - But So What?
The Oculus Rift will cost $599... but why is everyone complaining?
By: Anthony Garreffa | VR in Displays & Projectors | Posted: Jan 12, 2016 3:56 am

Right in the middle of the 2016 Consumer Electronics Show, Oculus opened up the flood gates to pre-orders of the Rift VR headset - announcing a price of $599. But then, backlash started. "Palmer promised the Rift at $350!", "it's too expensive", "consoles are cheaper", "this is why PC gaming is dying".

 

Whatever.

 

oculus-rift-599_02

 

Shots fired.

 

I'm not going to be defending Oculus personally, but pricing the Rift at $599 is a bit of a crappy move to pull on consumers. Palmer Luckey, co-founder and all round VR dude, said that the Rift would be priced at "north of $350", but how far north of $350? Well, $599 is "north of $350", obviously.

 

 

Personally, I have no problem with the $599 price. That's not because I'm rich or anything but my spending habits are different to others. For me, $599 USD with shipping is $1100 AUD. Now, $1000+ is a bigger pill to swallow. Even at $1100, the Oculus Rift represents great value for money. Why? I'm going to try and explain that soon.

 

The Oculus Rift the first consumer VR headset to hit the market if we don't consider Samsung's Gear VR (which requires a $600+ smartphone). The $599 pricing on the Rift is bloody incredible, but I think people forget just how expensive console and PC gaming is - maybe they're wearing rose colored glasses.

 

VR, and more specifically, the Oculus Rift isn't going to be a "fad" like some say. It's not going to be a repeat of 3D TVs. It's going to be completely freakin' revolutionary.

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