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Interview with Cooler Master (Sept 2007) - The Interview - Part 2

We've arranged an interview with Cooler Master's marketing dept. to learn more about their current strategies and goals.

| Editorials in Cases, Cooling & PSU | Posted: Sep 28, 2007 4:00 am

Interview with Cooler Master - Part 2

 

TweakTown:

 

What are Cooler Master's current short term marketing plans?

 

Raymen Wu:

 

We're really looking at further defining different segments of the market and promoting the right products into these segments; an example of this is bringing a new line of gaming products to the market. We're also focused on making sure that the media can easily get access to our products, which is what our PR team is working hard on. We're trying to establish a deeper relationship with our channel partners and other manufacturers to increase the depth of the Cooler Master marketing efforts. And of course we're working on some environmental initiatives plus we're thinking of bringing some sort of stamp of approval program to our premium products.

 

Coco Lee:

 

In terms of events, we've teamed up with Kode5 and we expect to achieve major acclaim at the gaming events held in 20 countries, with the grand finals in a yet to be disclosed location. So, it's a total 21 countries around the world that will see Cooler Master gaming rigs in action. These events will take Cooler Master, which is already a well known brand, even deeper into the realms of gaming and eSports.

 

TweakTown:

 

That's a very aggressive stance; will you be able to back this up with the correct products?

 

Raymen Wu:

 

We understand that it's not going to be easy, but we've got people that are true gamers in our company as well as actively working with people in gaming communities to provide products that are right for gamers. There is no guarantee that we'll get it right immediately, but we're quite optimistic with the upcoming products from Cooler Master. Since David is the guy leading this development, I'd like to hand over this question to him.

 

TweakTown:

 

Hi David, please let us know your title and some of your duties at Cooler Master?

 

David Jarlestedt:

 

Hi, yes, I'm officially a Brand Marketing Manager similar to both Coco and Raymen. Among other things, I'm working on different concepts within the gaming line of products. I focus on converting the good ideas we get from feedback into an actual product. So far we've been working on a new line of gaming chassis with some really cool features that I'm sure nobody has seen before. We are also scheming for a line of gaming accessories. It is all part of our strategy to encompass people's perception about Cooler Master. We want them to know us in a holistic sense, rather than as a specific component manufacturer. These projects that I'm working on with the team are directly linked to sales figures, and, since we are now immersed in the gaming scene, together with the feedback programs we are running with gamers and enthusiasts around the globe we will be able to see very quickly if gamers like a specific product or feature, or if we have to rethink the concepts and implement them in a different way.

 

TweakTown:

 

With Cooler Master being so diverse, what would you like the end-users to know about upcoming products, especially since not everyone is a gamer, and in fact some people stay away from the sport as much as possible?

 

David Jarlestedt:

 

On our path to becoming the "Complete" cooling component provider, we will continue to cater for the different needs in the market. Gaming is only one of our high-end strategies, we also encompass overclockers and DIY enthusiasts in general, HTPC and business users, "prosumers", and any other segments you can think of really.

 

Raymen Wu:

 

Yes, Cooler Master has been very good at serving the needs of different segments of the casing, PSU and cooler markets and we have not forgotten about that end of our business. It's just that we're expanding our product lines to reach out to what we see as another booming segment for these products.

 

TweakTown:

 

If you guys had one message for the public, what would that message be?

 

David Jarlestedt:

 

Aligning with our current Kode5 sponsorship, gaming has to be our main focus going into 2008, with some very exciting products to look out for. On the flip side of the coin, our other offerings will aim at improving sustainability and environmental aspects. One of our strategies is to launch a program called Green Guard. Anyone who buys a Real Power Pro PSU will be helping the environment as Cooler Master will donate $1 of the profits to one or more environmental preservation organizations. As an added bonus, participants will also be eligible to win some great prizes. There will be more details on the Cooler Master website shortly.

 

Coco Lee:

 

In a simple statement that everyone can understand, I would like to say that Cooler Master is set to be the total chassis, power and thermal solution manufacturer of choice.

 

Raymen Wu:

 

Not much to add, they've already covered all the bases.

 

TweakTown:

 

From what I can tell, the team is very positive and eager to get the message out to the public. I hope the competition is paying attention, because it seems like Cooler Master has plans to jump in front.

 

So there you have it folks. Thanks go out to Cooler Master and their frontline pioneers, David, Raymen and Coco for their input into this interview.

 

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