Activision made a record $5.1 billion from microtransactions in 2021

Activision-Blizzard reported a new record all-time high of $5.1 billion in microtransaction and subscription revenue in 2021.

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Activision-Blizzard made more money from microtransactions in 2021 than it ever has before.

Activision made a record $5.1 billion from microtransactions in 2021 11

2021 was Activision-Blizzard's best year ever. The company delivered all-time highs in net revenues ($8.804 billion), operating income ($3.62 billion), and a whopping $2.7 billion in net income. Last year also delivered a bounty in microtransaction cash.

The company generated a staggering $5.1 billion from in-game purchases across its live service titles, which includes DLC, World of Warcraft subscriptions, and of course lootboxes and cosmetics. These purchases made up 61% of Activision-Blizzard's total $8.354 billion net bookings.

Activision made a record $5.1 billion from microtransactions in 2021 10

The record was achieved even as sales from Call of Duty Vanguard dropped. Despite the sales miss, the Activision segment delivered its second-best revenues of all time

The closer we look at Activision-Blizzard's books, the more apparent it becomes why Microsoft wants the company.

The publisher is a perfect fit for Microsoft's gaming ambitions, which are focused mostly on live services, content IP, monetization, and additive value to its Game Pass subscription service.

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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