Twitter had 115 billion impressions for the World Cup

The World Cup was a super-success on Twitter, with a huge 115 billion impressions.

@anthony256

Published Jul 19, 2018 8:56 PM CDT
Updated Jul 27, 2022 4:46 AM CDT

33 seconds read time

Now that the World Cup is over we have some social media numbers to share courtesy of Twitter, with an absolutely huge 115 billion impressions during the World Cup.

Twitter had 115 billion impressions for the World Cup | TweakTown.com

115,000,000,000 impressions during the World Cup is absolutely huge, especially when we compare it against the 2014 World Cup with the Germany vs. Brazil finals pushing 35 million tweets. Video views were also huge with the Fox Sports-produced FIFA World Cup Now show that was a Twitter exclusive drawing 7.1 million views over the World Cup.

The final World Cup match had the most tweets, with Brazil's last two matches against Mexico and Belgium drawing in number two and three for Twitter engagement. Kylian Mbappe's fourth goal in the France vs. Croatia finale was the most-tweeted moment of the entire World Cup, while the most-mentioned player of the World Cup goes to Neymar, Jr.

Anthony Garreffa

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.