DUH: Apple is 'disappointed' with iPhone X sales, so are we

Who would've thought: Apple is 'disappointed' with the sales of its courageous iPhone X smartphone.

@anthony256

Published Apr 29, 2018 10:54 PM CDT
Updated Nov 3, 2020 12:52 PM CST

42 seconds read time

Apple didn't have the best launch with its iPhone X late last year, and now according to sources of the company they are "disappointed" with the sales of iPhone X as it's not competing against other similarly priced flagship smartphones on the market.

DUH: Apple is 'disappointed' with iPhone X sales, so are we | TweakTown.com

FastCompany is now reporting that Apple wants to "burn off" the inventory of iPhone X smartphones with its resellers, and when mixed with the production of iPhone X being cut down to just 8 million units in Q2 2018, things begin making sense. Apple expected to sell 27 million iPhone X handsets in Q1 2018, now expecting to have sold 14 million units.

We should know more about iPhone X sales on May 1, which is when Apple reports its financial results for the March-ending quarter. Analysts will have their eyes glued to numbers, to see if iPhone sales failed, met, or exceeded their expectations.

NEWS SOURCES:fastcompany.com, bgr.com

Anthony Garreffa

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.