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DUH: Apple is 'disappointed' with iPhone X sales, so are we

Who would've thought: Apple is 'disappointed' with the sales of its courageous iPhone X smartphone

By: Anthony Garreffa from Apr 29, 2018 @ 22:54 CDT

Apple didn't have the best launch with its iPhone X late last year, and now according to sources of the company they are "disappointed" with the sales of iPhone X as it's not competing against other similarly priced flagship smartphones on the market.


FastCompany is now reporting that Apple wants to "burn off" the inventory of iPhone X smartphones with its resellers, and when mixed with the production of iPhone X being cut down to just 8 million units in Q2 2018, things begin making sense. Apple expected to sell 27 million iPhone X handsets in Q1 2018, now expecting to have sold 14 million units.

We should know more about iPhone X sales on May 1, which is when Apple reports its financial results for the March-ending quarter. Analysts will have their eyes glued to numbers, to see if iPhone sales failed, met, or exceeded their expectations.


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