Technology content trusted in North America and globally since 1999
7,773 Reviews & Articles | 57,645 News Posts

EA stock prices see the dark side of Battlefront II issues

EA stock tanks post-Battlefront II microtransaction removal
By: Anthony Garreffa | Gaming News | Posted: Nov 20, 2017 5:44 am

EA has made a fool of itself yet again, which really shouldn't come as a surprise anymore, but have no seen hundreds of millions of dollars wiped off their stock prices over the microtransaction debacle in Star Wars: Battlefront II.

 

ea-stock-prices-see-dark-side-battlefront-ii-issues_02

 

EA temporarily removed microtransactions from Battlefront II after an explosion of hate from fans, which would see some gamers forking out $2100 to fully unlock everything in the game. Well, Wall Street noticed a huge drop in EA's stock price at the end of trading on Friday, down some 2.5% which is a huge deal. CNBC reports that Bank of America Merrill Lynch are now predicting that Battlefront II sales are likely to "disappoint investors".

 

Analyst Justin Post wrote in a note to investors on Friday: "The escalation of EA concessions over the past month are a potential negative indicator of pre-order sales trends and overall unit confidence. In-game purchases benched the night before launch". Yeah, not good at all. He continued: "We think the strength of Ultimate Team could offset a 2-3 million unit shortfall for Battlefront, and remain comfortable with our FY18 estimates".

NEWS SOURCES:Gamespot.com, Cnbc.com

Related Tags

Got an opinion on this news? Post a comment below!
loading