Google spends $7 billion PER YEAR to be on your phone

Google spends $7 billion to be on... well, pretty much everything, including the iPhone.

44 seconds read time

Google doesn't get to be Google without spending a crap ton of money, so it should come as no surprise that Google spend $7.2 billion getting its apps and search bar onto your smartphone.

Google spends $7 billion PER YEAR to be on your phone |

Google has been paying Android partners to place search bars on their homescreens, and include pre-loaded apps like YouTube and Chrome. The search giant even pays its biggest competitor, Apple, so that Google can be the default option for built-in search box placement in Safari. Google says that the $7.2 billion is their "traffic acquisition costs", with the amount increasing every year.

Google spends over $19 billion on traffic acquisition per year overall, with nearly half of it getting their apps and services on as many smartphones as it can. But the company is running into walls with EU and US regulators concerned, which has investors worried as well. If regulators start pushing, they could allow OEMs to renegotiate their agreements with Google, and even leave their contracts.

Things can change very quickly for Google, and I'm sure we're going to be seeing these changes in the next 18 months.


Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.

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