AMD is experiencing at least $100 premium on top of their new Radeon RX Vega range of graphics cards, and now it seems like NVIDIA will be going through the same thing thanks to an industry-wide shortage of GDDR5 supply.
DigiTimes reports that NVIDIA's entire stack of GeForce GTX 10 series cards, so the GTX 1050, GTX 1060, GTX 1070, GTX 1080, and GTX 1080 Ti (and I'm sure the GTX 1060 9Gbps, and GTX 1080 11Gbps, oh and the TITAN Xp) will all experience price increases in the next couple of weeks. The average price increase is expected to be somewhere in the vicinity of 10%, with SK Hynix and Samsung reportedly cutting their GDDR5 supply for the discrete GPU market.
Effective immediately, both SK Hynix and Samsung have reportedly increased GDDR5 memory by 30.8% which isn't going to be fun leading into the holiday season for PC gamers. NVIDIA won't hurt so much from this as they have the financial backing to take the 10% hit per card, but if AMD Radeon cards using GDDR5 go up (Radeon RX 500 series) then they're going to hurt even more.