Where's the Essential Phone? Misses launch date target

Customers who pre-ordered the smartphone didn't receive any explanation to why is the phone delayed.

Published Mon, Jul 10 2017 10:25 AM CDT   |   Updated Tue, Nov 3 2020 11:54 AM CST

Back in May, Andy Rubin, the co-founder of Android, and his company Essential Products unveiled their first smartphone. The Essential Phone stirred up a lot of dust because of its stunning design and flagship specs.

Where's the Essential Phone? Misses launch date target 01 | TweakTown.com

Right after the official announcement, the phone was available for pre-orders at the company's website at a price of $699 or $749 if you go for 360-degree camera attachment. At the same time, Andy Rubin stated that the company would not open the device for pre-orders if it would not be available for shipment within 30 days. This would put the deadline for the first shipments on June 30th.

Read also: Andy Rubin's Essential phone is stunning and powerful

However, we are almost halfway through July, and there are no updates on the phone. Customers who pre-ordered the smartphone didn't receive any explanation to why is the phone delayed.

Where's the Essential Phone? Misses launch date target 02 | TweakTown.com

The company recently tweeted that they are "working hard to make sure each product meets our quality standards & exceeds your expectations." If you check the company's website, there's no release date anywhere. The only mention of release date is vague explanation updated two days ago that the phone is available for pre-orders.

You can reserve the Essential Phone at Essential.com as of May 30th, 2017 in the United States. The international release of the Essential Phone will be announced at a later date. Further information regarding availability will be announced on Essential.com. Please be sure to keep an eye on our social media channels for these announcements!

Read also: The Essential PH-1 smartphone ships in 30 days

Delays in the mobile industry are not that uncommon, but it would be nice if the company would at least give some information to the customers who showed their interest and support to the newly-founded company and pre-ordered the phone.

Lana has a passion for technology and science. She spends her time looking for the latest and most interesting technology and science news. Her passion is in gadgets, wearables, and other cool and interesting applications of technology or science. She also spends her free time gaming in MMOs like World of Warcraft. She has prior experience covering technology for publications and breaking news. If she’s not doing either, you might just find her exploring the metaverse in VR. Lana wants to expand TweakTown’s coverage of mobile, wearables and gadgets while also bringing her experience with science and general tech to TweakTown. Her area of coverage is around science, technology, smartphones, wearables, and general neat gadgets. She hopes to one day be able to drive around in her self-driving car while she schedules an appointment for a SpaceX trip to the moon on her smartwatch.

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