Dark Souls 3 Twitter uses the Sad Affleck meme to promote the game

The Dark Souls 3 Sad Affleck meme is probably one of the most genius applications of marketing done by any gaming company. Ever.

@wesjanson99
Published Fri, Apr 8 2016 7:08 AM CDT   |   Updated Tue, Nov 3 2020 12:00 PM CST

Bandai Namco did something incredibly clever by using an already prevalent meme and using its popularity to promote their recently released Dark Souls 3 game. The official Dark Souls Twitter account used the viral Sad Affleck meme to advertise, and the result is actually quite entertaining.

Their marketing department and social media managers converged for what might be the perfect storm, something that itself went viral within mere minutes of posting. Sure, it's not to be outdone by the likes of their chicken wings eating contest and isn't quite the same as the great animated short video that they produced with the help of Eli Roth, but it's on the level of some of the most genius, and well timed, marketing stunts ever.

The original video is from an interview where Henry Cavill and Ben Affleck are asked about their thoughts in regards to the negative criticism of the movie, where Affleck seems to go to a dark place and his facial expressions mirror his thoughts. Cavill seems to keep his cool, however.

Dark Souls 3 Twitter uses the Sad Affleck meme to promote the game | TweakTown.com

Jeff grew up in the Pacific Northwest where he fell in love with gaming and building his own PC’s. He's a huge fan of any genre of gaming from RTS to FPS, but especially favors space-sims. Now he's stepped into the adult world by becoming a professional student looking to break into the IT Security world. When he’s not deep in his studies, he’s deep in a new game, revisiting an old game, or testing the extreme limits of his own PC. He's now a news contributor for TweakTown, looking to bring a unique view on technology and gaming.

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