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Apple learned from 'Bendgate,' improved physical design of iPhone 6s

Apple learned from its Bendgate drama, and made several critical improvements.

Published Mon, Aug 17 2015 11:45 PM CDT   |   Updated Tue, Nov 3 2020 12:04 PM CST

The likely announcement of a new Apple iPhone has its customers excited, even after the infamous "Bendgate" fiasco from the previous iPhone's launch. The new iPhone 6s is rumored to launch in late September, so carriers in the United States are preparing marketing and sales campaigns to get customers to upgrade.

Apple learned from 'Bendgate,' improved physical design of iPhone 6s | TweakTown.com

Carriers aren't the only ones preparing, as Apple has reportedly made a few critical improvements based on lessons learned following Bendgate:

"Each new iPhone launch should hopefully be an all-around improvement, with a focus on more than just the 'bells and whistles,'" said Stacey Vogler, US managing director for Protect Your Bubble. "To avoid a repeat of last year's Bendgate, Apple appears to be looking a a stronger frame this time around."

The new iPhone 6s will have a lighter, but stronger aluminum - with a thicker casing on each side, located near the volume and power buttons. The inclusion of a stronger case should help prevent random mishaps, such as spilled liquids and other material on the smartphone, analysts hope.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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