UNICEF launches Kid Power campaign utilizing wearables

The UNICEF Kid Power program uses wearables to track fitness.

Published Fri, Mar 27 2015 3:30 AM CDT   |   Updated Tue, Nov 3 2020 12:09 PM CST

UNICEF wants kids to be more active and healthier, and has launched its Kid Power program to promote healthy lifestyles for children in the United States. The program is currently underway in Boston, New York City and Dallas, and will be expanded to additional cities in 2016.

UNICEF launches Kid Power campaign utilizing wearables | TweakTown.com

As part of the program, each child tracks his or her steps using a wearable, and when 12,000 steps in one day has been hit, UNICEF donates a nutrition pack. UNICEF also wants to educate American children about malnutrition and how it impacts children in other parts of the world.

"One in four American kids is underactive - they're little couch potatoes," said Caryl Stern, US Fund for UNICEF. "And one in four children around the world has some level of malnourishment, and so we are trying to get the kids who are underactive healthy and active."

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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