Nintendo hopes consumers open up their wallets for Christmas

Nintendo continues marketing its Wii U and 3DS ahead of Christmas, hoping to boost sales.

Published Fri, Nov 21 2014 12:21 AM CST   |   Updated Tue, Nov 3 2020 12:13 PM CST

The Nintendo Wii U game console has been available for two years, but with the upcoming launch of Super Smash Bros., Nintendo hopes to see a higher sales boost. Since launching Mario Kart 8 in May, there have been more than 1.1 million Wii U consoles sold - and as consumers have extra cash to spend ahead of Christmas, Nintendo wants shoppers to spend.

Nintendo hopes consumers open up their wallets for Christmas | TweakTown.com

Nintendo has taken a few different public shots against Microsoft and Sony in recent weeks, trying to remind shoppers the company has products for them to consider. Nintendo of America President Reggie Fils-Aime shrugged off the Xbox One and PlayStation 4 game consoles, saying the two platforms have too much overlapping shared content.

He also said the Wii U provides a better value than both consoles, despite recent price cuts that have made the console gaming market extremely competitive.

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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