Correct pronunciation of 'Nike' finally revealed

Ever been in an argument over the pronunciation of a brand? Jiff? Giff? No-keya? Knock-ia? Ni-key? Nyke? For the latter at least, two enterprising Americans have proactively approached Nike chairman Phillip Knight and posited the question to him directly for a definitive response.

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In a return letter to Ben Martin and Kendal Peters, Knight confirmed that the 45 year old footwear and apparel corporation should be pronounced as 'Ni-Key', seemingly ending years of debate in mere seconds.

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The U.S. company has annual revenue of $25 billion USD, eclipsing rivals Adidas and Reebok (now owned by Adidas).