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Correct pronunciation of 'Nike' finally revealed

Enterprising duo solve one of life's mysteries.

@TweakTown
Ben Gourlay
Published Mon, Jun 2 2014 6:39 PM CDT   |   Updated Sat, Aug 8 2020 10:29 AM CDT

Ever been in an argument over the pronunciation of a brand? Jiff? Giff? No-keya? Knock-ia? Ni-key? Nyke? For the latter at least, two enterprising Americans have proactively approached Nike chairman Phillip Knight and posited the question to him directly for a definitive response.

Correct pronunciation of 'Nike' finally revealed 9 | TweakTown.com
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In a return letter to Ben Martin and Kendal Peters, Knight confirmed that the 45 year old footwear and apparel corporation should be pronounced as 'Ni-Key', seemingly ending years of debate in mere seconds.

Correct pronunciation of 'Nike' finally revealed 99 | TweakTown.com

The U.S. company has annual revenue of $25 billion USD, eclipsing rivals Adidas and Reebok (now owned by Adidas).

Ben is based in Australia and has been writing entertainment based news and reviews since 2002 and for TweakTown since 2007. A student of film, Ben brings a wide understanding of the medium to the latest happenings in entertainment circles and the latest blockbuster theatrical reviews.

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