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Mobile augmented reality to top $1 billion annually by 2015

Mobile augmented reality is expected to accelerate at a rapid pace by 2015

Michael Hatamoto | Feb 5, 2014 at 8:06 pm CST (0 mins, 39 secs time to read)

Annual revenues from mobile augmented reality technology will eclipse $1.2 billion by 2015, according to Juniper Research, as the market continues to evolve at a rapid pace.

Mobile augmented reality to top $1 billion annually by 2015 | TweakTown.com

The mobile AR market reached just $180 million in 2013, as consumers and businesses become more familiar with mobile applications and services available. Specifically, video games, which accounted for 40 percent of AR downloads last year will help drive the industry in 2014 and 2015, respectively, though entertainment, lifestyle, and enterprise AR also is slated to increase.

As more companies appreciate the importance of mobile technologies, brands such as Nestle, Heinz, Uniliver, and other major corporations want to use AR to engage customers.

Juniper Research warned that AR supporters need to help continue sharing benefits to consumers - especially with the industry already fragmenting from varying levels of product development.

Last updated: Apr 7, 2020 at 11:42 am CDT

Michael Hatamoto

ABOUT THE AUTHOR - Michael Hatamoto

An experienced tech journalist and marketing specialist, Michael joins TweakTown looking to cover everything from consumer electronics to enterprise cloud technology. A former Staff Writer at DailyTech, Michael is now the West Coast News Editor and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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