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Apple wants to trademark the word "startup," application under review

Apple files to trademark the word "startup," could prevent new businesses from using the term to describe themselves.

@CharlesJGantt
Published Wed, Aug 28 2013 2:02 PM CDT   |   Updated Tue, Nov 3 2020 12:21 PM CST

It's no secret that Apple would like to own the IP rights to everything ever created, and a recent trademark filing seems to affirm this. Today, website TMwatch spotted a recent trademark application filed by the Cupertino giant in which the company wishes to obtain exclusive rights to the word "startup."

Apple wants to trademark the word startup, application under review | TweakTown.com

The trademark was filed with the Australian legal firm Baker and McKenzie at the company's California headquarters. If the trademark is granted, it would prevent future new companies from using the term "startup" to describe their business ever again. It would also prevent the phrase being used in retail stores, being used in literature to describe what your computer does when you press the power button, and even educational settings such as classes and workshops.

Fortunately, trademark applications usually take a couple of years to process which leaves plenty of time for individuals and other companies to protest the filing. However, if the trademark application is approved, it could spell major issues for the tech industry as a whole. On a lighter note, could you imagine a world in which Robert Scoble could not use the term "startup" anymore?

NEWS SOURCES:kitguru.net, tmwatch.net

A web developer by day, Charles comes to TweakTown after a short break from the Tech Journalism world. Formerly the Editor in Chief at TheBestCaseScenario, he now writes Maker and DIY content. Charles is a self proclaimed Maker of Things and is a major supporter of the Maker movement. In his free time, Charles likes to build just about anything, with past projects ranging from custom PC cooling control systems to 3D printers. Other expensive addictions include Photography, Astronomy and Home Automation.

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