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iiNet busted for using a subliminal message on TV

iiNet busted with subliminal messages in their TV advertisement

By Anthony Garreffa on Nov 1, 2011 12:05 pm CDT - 1 min, 26 secs reading time

Naughty, iiNet! iiNet's recent ad on TV has been taken down after it was found it breached the Commercial Television Industry Code of Practice as it included a subliminal message. The message in the ad read:

Wow. Impressive. You not only spotted this in our TV ad, you found a way to read it. That can't have been easy. This whole page only lasted two frames. That's less than one tenth of a second. Well done, sir or madam. We're going to reward your awesome pausing powers with a little gift. Type this link into your browser: iinet.net.au/2framefreebie. And yes, you can tell your friends. But let's keep it to a minimum of a hundred, OK? And hey, watch for more two-frame freebies in our next TV campaign.

The link sends you here, but the limit of 100 entries has already been met. You can however, still enter your details for the chance to win one of five iPads. The message itself is fine, it won't make you a zombie for iiNet products, but it was enough of a breach to enable Free TV Australia to take it down. The Code of Practice states that information conveyed in a manner that is "below or near the threshold of normal awareness" is unacceptable.

ZDNet Australia got in contact with iiNet, and have got a quote from iiNet's general manager of retail, Matt Dunstan:

iinet_busted_for_using_a_subliminal_message_on_tv_7

We did it because we wanted to do things differently to how others are doing it. We did it because we believe in having fun and because we want to have real engagement with our customers, rather than just preaching to them via traditional, one-way advertising.

Anthony Garreffa

ABOUT THE AUTHOR - Anthony Garreffa

Anthony is a long time PC enthusiast with a passion of hate for games to be built around consoles. With FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with high-end, custom-built PCs. His addiction to GPU technology is unwavering, and with next-gen NVIDIA GPUs about to launch alongside 4K 144Hz HDR G-Sync gaming monitors and BFGDs (65-inch 4K 120Hz HDR G-Sync TVs) there has never been a time to be more excited about technology.

NEWS SOURCE:gizmodo.com.au

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