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AMD to abandon its Sempron, Athlon and Phenom brand names?

AMD to axe brand-named products like Sempron, Phenom and Athlon

By: Anthony Garreffa from Feb 13, 2011 @ 14:00 CST

AMD are rumored to can the Athlon, Sempron and Phenom brand names in favour of its AMD Vision trademark. AMD are set to introduce their codenamed Llano and Zambezi microprocessors later this year but, will not introduce a brand-name for them. Instead, AMD will put them into different classes of Vision platforms.


Zambezi-based processed which are built on the Bulldozer micro-architecture will include four, six or eight cores will be branded under the FX-series and sold under AMD's Vision Black and AMD Vision Ultimate labels. Llano on the other hand will include two or four cores as well as sporting Radeon HD 6000 series graphics cores and will be known as A-series processors. These chips will be part of the AMD Vision Ultimate and AMD Vision Premium platforms.

The lower-end of the market will be given E-series units with single or dual cores and a basic Radeon HD 6000-series graphics code-named Zacate under an AMD Vision sticker. AMD slashing the Athlon, Phenom and Sempron range is not an easy thing but, it will eventually lead to a more simplified line up of CPU's. Having different classes will help the end user who is not necessarily 'tech-savvy' to differentiate between the AMD range of products.


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