AMD to abandon its Sempron, Athlon and Phenom brand names?

AMD to axe brand-named products like Sempron, Phenom and Athlon.

Published Sun, Feb 13 2011 2:00 PM CST   |   Updated Tue, Nov 3 2020 12:32 PM CST
AMD are rumored to can the Athlon, Sempron and Phenom brand names in favour of its AMD Vision trademark. AMD are set to introduce their codenamed Llano and Zambezi microprocessors later this year but, will not introduce a brand-name for them. Instead, AMD will put them into different classes of Vision platforms.

AMD to abandon its Sempron, Athlon and Phenom brand names? |

Zambezi-based processed which are built on the Bulldozer micro-architecture will include four, six or eight cores will be branded under the FX-series and sold under AMD's Vision Black and AMD Vision Ultimate labels. Llano on the other hand will include two or four cores as well as sporting Radeon HD 6000 series graphics cores and will be known as A-series processors. These chips will be part of the AMD Vision Ultimate and AMD Vision Premium platforms.

The lower-end of the market will be given E-series units with single or dual cores and a basic Radeon HD 6000-series graphics code-named Zacate under an AMD Vision sticker. AMD slashing the Athlon, Phenom and Sempron range is not an easy thing but, it will eventually lead to a more simplified line up of CPU's. Having different classes will help the end user who is not necessarily 'tech-savvy' to differentiate between the AMD range of products.

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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