While Mac Clones are nothing new this does represent the first time one has opened a full retail store instead of the more usual online sales model.
Quo Computers founder, Rashantha De Silva is hoping that Apple will see the value in what they are doing. I am not so sure this is going to be the case as Apple is notoriously xenophobic about their products and all Quo may end up getting out of Apple is a ton of legal headaches.
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Apple's approach to dealing with Mac clones to this point has been far from understanding. The company has a long history of protecting its intellectual property and industrial designs through the courts--just ask troubled clone maker Psystar. That's not lost on De Silva.
"They probably will (sue us)," De Silva said. "There are others doing this, but we have a different attitude. There are thousands of people in the 'Hackintosh' market, but many of them are creating bad products. I don't think anyone wins in that environment."
It's this attitude of selling a high-quality product--albeit cheaper than Apple's offerings--that De Silva hopes will appeal to consumers. Quo vows top-notch support for its customers too.