Anthropic launches Claude Design, and it's trying to work with Canva, not compete with it

Graphic designers and casual users are still figuring out Canva's new AI 2.0, which can generate full designs from simple text prompts, and Anthropic is already showing off its own take. The company announced on Friday that it's launching Claude Design, a new experimental product that allows subscribers to use Claude to generate designs, prototypes, slides, and more.

As you might expect, users describe what they want, and Claude will create an initial version. From there, users can directly edit or ask the chatbot to further fine-tune. Claude will also generate custom sliders that users can push and pull to modify corresponding elements. In the demo video, Claude lets the user adjust the glow and density of arcs it uses to illustrate a connected network.

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Claude Design can also apply a team's design system to every project it creates by reading a company's codebase and design files. "Every project after that uses your colors, typography, and comments automatically," according to the company.

Outside of text prompts, there's also support for image and document uploads, and Anthropic has even included a web capture tool so enterprise customers can snapshot elements from their company's website. The app is powered by Claude Opus 4.7, which the company says is its most capable vision model to date.

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Claude Design is intended to help people without a design background give their ideas a first visual look. And Anthropic is surprisingly not trying to position it as the one-and-only design assistant. Instead, the company told TechCrunch that the platform is intended to complement design tools like Canva. Users who don't want to start with a design tool like Canva can get the idea from Claude Design and then export presentation decks or prototypes to Canva, where they are fully editable and collaborative.

If you want to try the new app for yourself, it's available in research preview for Claude Pro, Max, Team, and Enterprise subscribers.