With a high-end product, we would expect some sleek looking packaging, and that is exactly what you get. The top of this panel offers the Enthoo Series and Primo case name at the top. In the middle of all that high gloss cardboard is a front and left side image of the chassis with the Phanteks name at the bottom with the "designed in the Netherlands" line below that.
Phanteks places their name at the top of this panel and delivers 12 features of the Primo in eight languages to cover all of their markets.
The back has a lot of things to look at. There are five images at the top ranging things from the reservoir mounting to the fan hub. In the middle there are three images of the chassis with five more features being addressed. At the bottom there are five more images covering things like dust filtration and Velcro cable ties.
The last panel starts off with the chassis name this time, and delivers the full on specifications chart all the way down to the five year warranty of this chassis. That is right, I said five years.
With a larger and heavier chassis, usually Styrofoam breaks just thinking about supporting a chassis like this. I am pleased to see that even though the plastic liner is ripped, the use of thick high density foam allowed this monster of a chassis to arrive in perfect condition.