Since I am part of the BitFenix "Inner Circle" at the forums (sort of the BitFenix Illuminati group, where BitFenix enlightens a select few members of its upcoming ideas), this is where I first learned of this basic concept. Not that the normal forum members aren't important to BitFenix, it is just that the Inner Circle members get to look at pre-release designs and comment as to what can make or break sales of a chassis design. Usually it comes down to picking favorites out of a group of four or five concepts, which proves that at every step of the design, BitFenix isn't just looking at the finished product in only one way. In my experience BitFenix is run like a democratic think-tank. So everyone has great ideas which are drawn into concept art and in a very democratic fashion, all ideas are voted on and let the best persons idea speak for itself with the results of the vote.
To date, from BitFenix I have seen some really unusual designs such as the Survivor and Colossus, but in more recent times they have moved to more widely acceptable aesthetics and design layouts. Of the last pair of chassis designs, both are more of the usual suspect when it comes to mid tower cases, yet still have things that make them stand out when scrolling through what seems like an endless list of chassis purchase options. To stand out against the competition, one option is to paint it white to sell massive amounts of cases, because truly, black on black cases are everywhere. Even though BitFenix lowered the bar for stand out aesthetics and general "wow factor", they have, in my opinion, delivered a mid tower gaming chassis that in my mind has a trio of reasons why this new chassis will stand out against the rest.
Of course, with BitFenix, SofTouch is something we expect. The top of the chassis' we are going to look at today, the BitFenix Outlaw, has the entire front bezel receiving the SofTouch coating. This makes all the surfaces that you are going to be using daily finger-print resistant, and with a damp cloth can quickly be cleaned to keep the chassis looking perfect. The second feature that stands out to me is that the Outlaw is a left hand drive chassis. Explaining this will also bring us to the finish of the trio, and that is that they turned the case on its head inside. With a Reverse ATX or Inverted ATX layout, the basic design lends to better thermal dynamics inside of the chassis, not to even touch on the fact that it just looks awesome with all the hardware mounted upside down. With these features in mind, I never touched on the fourth to this list, and that is the sub-$50 pricing that allows anyone to be able to buy something really cool from a manufacturer who has proven to make great things up to this point.