The ARC-118 from Shagon' comes in a tall skinny black box that holds an image of the top of the cooler here. At the bottom there is a full compatibility list of socket types.
Turning the box to the left, the right panel holds a much better image of the ARC-118 and mounting hardware under the specifications chart.
The back of the box holds the list of five main features of the cooler and also gives you a look at the base.
Going full circle, the last panel again lists four features while the lower half shows a spread out look of everything included in the box.
The top of the box shares a little about the new company. Shagon' delivers professionalism, a customized design, and quality in their thermal solutions, as well as them wanting to be "your reliant friend".